Hi friends! I’m Haleigh 👋🏼 Proud boy mom to my wild child 3-year-old, Callahan, and soon-to-be baby brother. My husband Jordan is a professional hockey player whose career has taken us on so many adventures — from North America to Europe — and given us friendships and connections we’re so grateful for.

That being said, I’m a homebody through and through and home in Canada is my favourite place to be. After Cal was born, I quickly realized how hard it was to find boys’ clothes that weren’t covered in dinos and trucks, especially in Canada! I was constantly shipping stylish basics cross-border and paying crazy duties because I couldn’t find everyday essentials that kept up with my boy in simple, quality designs that fit my taste; stylish and timeless.When I couldn’t find what I was looking for readily available in Canada, I decided it was time to start (yet another) brand and create my own! That’s where Swizz the Label was born. Swizz is actually one of Jordan’s locker room nicknames (it took some convincing for him to let me name a brand after him LOL) — a nod to the friendships, bonds, and lasting connections that inspired this brand. At its core, I want Swizz to be about more than just clothing: I want it to be about looking cool and being kind. A brand built for the boys who go hard and the families who want quality pieces that truly last. I’m beyond excited to finally share this journey with you and can’t wait to watch Swizz the Label grow into something special 🤍