Back to school
Two days only. Thursday Aug 13 at 10am EST through Friday Aug 14 at 11:59pm EST.
Shop the saleAll sales are final. Excludes Premium Long Sleeve Tees. Cannot be combined with bundle pricing.
Free shipping over $99
Sizes 6M – 8Y
Washer and dryer safe
All sales are final
Sizes outlined in amber are down to their last few — grab them before they go
Colour matches perfectly with our Foundation Pullovers
We recommend sizing up in this style
Tap a size to add it to your cart
Colour matches perfectly with our Essential Zip Up Hoodies
These fit true to size
Tap a size to add it to your cart
We recommend sizing up in this style
Tap a size to add it to your cart
We recommend sizing up in this style
Tap a size to add it to your cart
These fit true to size
Tap a size to add it to your cart
Colour matches perfectly with our Foundation Joggers
We recommend sizing up in this style
Pro tip: go up two sizes and roll the sleeves — it holds its shape, and you'll get another season out of it
Tap a size to add it to your cart
Colour matches perfectly with our Essential Harem Shorts
These fit true to size — size up for longer wear through fall
Tap a size to add it to your cart
Outfit inspo
Every piece is cut to work with every other piece. A few items, a week of outfits, and nobody arguing at 7am about what to wear.
Choose all 3 for a preview of your future closet.
A look inside your future closet
The three pieces that carry September. Joggers, pullover and a pocket tee that all work together, so getting dressed is one decision instead of three.
You can never have too many basic tees
Add another Premium Pocket T-Shirt in a colour that sits with your look.$30.99$21.70
A look inside your future closet
For the weeks that can't decide. Shorts and a lightweight tee for the afternoon, a zip-up for the walk to school at 8am.
You can never have too many basic tees
Add another Lightweight Pocket T-Shirt in a colour that sits with your look.$27.99$19.59
Kind kids are confident kids. We just make what they wear.
Good to know
Only our Premium Long Sleeve Tees. Everything you see on this page is included at 30% off — no code needed, the discount is already in the price.
All sale purchases are final — no returns or exchanges, including for size. Please check the fit notes on each product above before ordering.
If something arrives damaged or isn't what you ordered, get in touch and we'll make it right.
No — the 30% is already applied to every price on this page, so it can't be stacked with our bundle pricing or any other offer.
Each product above has its own fit note. Most of our styles run true to size, with a few we recommend sizing up in to allow for shrinkage — those are marked on the product.
Sizes shown greyed out and crossed through are sold out. Sizes outlined in amber are down to their last few.
Orders ship within 2 business days. Free shipping on orders over $99.
Prices return to regular at 11:59pm EST on Friday, August 14. Anything still in your cart after that will be charged at full price, so check out before the clock runs out.
Look cool. Be kind.